WHAT I HAVE ACHIEVED
The learning method of this module is novel and unique. Unlike ordinary modules, which use traditional teaching methods in the lecture theatre, but through the interaction between online resources and colleagues to achieve a more in-depth and diverse understanding of the content.
During the learning process, I published two blogs. The first one combined my own experience to discuss the difference between traditional marketing and digital marketing, and the impact of AI technology on future marketing. The second blog analyzed the reasons for Taobao’s success through the perspective of business model and SMAC. Through my colleagues’ comments on the blogs, I have gained more perspective viewpoints and deepened my understanding of the topic.
# MY COMMENTS AND PARTICIPANTS ON ELE
At the same time, I also actively participated in commenting on other people’s blogs and ELE. The first task about discuss the changed marketing in the digital economy, my blog content was slightly narrow. Debates about the impact of 5G on marketing from other colleagues’ blogs helped me improve my ability to think critically. This discussion and analysis made me better understand that each issue should be examined from both negative and positive aspects.
From the second task about the organisation in the digital economy, I realized that it is very important to grasp the concepts and technologies of the digital business model. Digital technology can not only be used directly by enterprises to increase productivity (Auditor), but also help to understand the art (Future plans to use AI to explain in the art museum).
Through participants in ELE, the materials provide me knowledge base for my blog, for instance, SMAC is the basis for an ecosystem that enables a business to transition from e-business to digital business. The four technologies improve business operations and help companies get closer to the customer with minimal overhead and maximum reach. It help me to analyse the reason for Taobao’s success.
- #TO CONCLUDE THE JOURNEY
FUTURE LEARNING – FORECAST
- KEEP RESCALING MYSELF ( continue MOOC learning ) – The module make me realize the digital business model plays a significant role in job career and need prepare for changing employment priorities in an increasingly digital and networked business world.
- PREPARE FOR DIGITAL TRANSFORMATION ( strengthen digital profile ) – It is undeniable that digital profile have become the first impression that many companies can obtain before a formal interview. The use of social media can be used as a marketing tool to improve the overall image of the individual and can maximize opportunities during the job search process.
- KEEP UPDATING MY BLOG…
#COMMENTS FROM BLOGS:
Joyce Q 